Prodecom

PRODECOM (Product-Development-Communication) has as a goal the preservation and promotion of arts and crafts within the Mediterranean region. It is based on an approach of cultural heritage as a factor for local development. As women are often transmitting this know-how, they have a key-role in the project. Craftspeople will receive basic knowledge in marketing and management within the purpose of transforming their competencies in a sustainable enterprise. They should also obtain access to information relating to micro finance in order to ensure their project's sustainability.

PRODECOM project is focusing on the implementation of a regional label «cultural development products®» which, attributed according to cultural, ethical, social, technical and aesthetic criteria, aims at recognizing of the originality and the quality of crafts products, namely in order to support their commercialisation in Europe and elsewhere.

A guide is to be published on the different artistic crafts, as well as a CD-ROM on decorative patterns of the region. Training in different techniques in the field of arts and crafts will be offered. The session will include traditional production as well new techniques, basic marketing and management knowledge, including information on the availability of micro-credits. A travelling exhibition is presenting the different artistic and handicraft techniques, thus contributing to the promotion of the commercialisation of the arts and crafts. Campaigns in the media and through relevant organisations are being organised to promote the project results to a wider public.

The project aims to involve the following groups: artists and craftspeople, the private sector and raise awareness in the general public.

CO-ORDINATOR

Chambre des Beaux-Arts de la Méditerranée
59 rue Cambronne, 75015 Paris, FRANCE
Lila Skarveli

PARTNER

FEDA - enterprises - Algérie
El Goléa, Upper Algerian Sahara, ALGERIA
Coopérative Boudiaf

FEDA - Femmes et Développement en Algérie - France
79 avenue Raspail, 94250 Gentilly, FRANCE
Baya Benyahia

ERT3 Hellenic Radio Television Three
2 Aggeaki street, 54636 Thessaloniki, GREECE
Poly Bitouli

Center of Strategic Planning for Development (K.E.S.S.A. Dimitra)
19 Palaiologou street, 41223 Larissa, GREECE
Eleni Vergou

Jordan River Fondation
P.O. Box 2943, 11181 Amman, JORDAN
Rositza Haddadin

7 Dimensions
P.O. Box 851685, 11185 Amman, JORDAN
Samar Hamad

Amicale Amitié Coopération de Figuig
Bd Hassan II Cité Bagdad Zenaga, 61000 Figuig, MOROCCO
Samira Mizbar

Izmit Local Agenda 21 Cooperative
Cukubarg Mah. Bahariye cad. 48 K1 D1 Izmit/Kocaeli, TURKEY
Ufuk Saka

HRFD - Human Resource Development Foundation
Yeniçarsi Cad. No. 54, Beyoglu, 80050 Istanbul, TURKEY
Berna Eren